![]() ![]() Work is already under way on new hotel rooms, a new lobby and bar, and a new high-limits room will open early next month. "We also realize that the quality of your facility has to match up with that aggressive marketing." "We will be the most aggressive marketing company in Atlantic City, and we will prove that," Juliano said. It paid $25 million for the property to Caesars Entertainment, and promised New Jersey gambling regulators it would spend an additional $100 million on renovations over four to five years, including badly needed hotel room makeovers. 18 last year as part of an ambitious acquisition spree of casinos, media and technology companies aimed at putting together a nationwide gambling, broadcasting and sports betting powerhouse. It is a city that has not reinvested in itself the way it needs to."īally's, formerly known as Twin River Worldwide Holdings, bought the Atlantic City casino on Nov. ![]() "We always knew that Atlantic City was a challenge, and so we structured the deal so that we had a lot of flexibility. "The jury is out, I would say," Kim told The Associated Press. ![]()
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